As global tourism continues its recovery, overtourism and ease of entry policies have become key factors influencing traveler decisions in 2025. According to the latest Global Rescue Winter 2025 Traveler Sentiment and Safety Survey, travelers are actively seeking out less crowded destinations while preferring countries with simplified entry requirements.
This trend reflects a broader shift in tourism strategies, with governments worldwide aiming to balance economic growth, sustainability, and effective visitor management. National tourism boards, alongside organizations like the United Nations World Tourism Organization (UNWTO) and the U.S. Department of Commerce, are aligning their policies to promote responsible travel while avoiding the negative impacts of overtourism.
The emphasis on sustainability and ease of entry is reshaping how and where people travel, highlighting the growing importance of making informed, conscientious travel decisions in 2025.
