Outside Interactive Inc., a leader in outdoor content, mapping, and experiences, has acquired Inntopia, a software solutions provider for the adventure travel and hospitality industry. This acquisition combines Outside’s digital audience and tools with Inntopia’s booking platform, creating a seamless travel planning experience for outdoor businesses and tourism operators.
The deal will allow Outside to integrate Inntopia’s booking, marketing, and business intelligence solutions into its platform. This integration provides a streamlined approach for ski resorts, national parks, golf and wellness resorts, and tourism bureaus to connect with adventure travelers. Inntopia’s platform is already used by over 200 destinations in North America, Europe, and Australia, and will now benefit from Outside’s existing audience and advertising network.
