Visit Panama City Beach (PCB) is getting ready for the busy spring travel season with a focused marketing strategy aimed at attracting visitors. The Bay County Tourist Development Council (TDC) has approved $60,000 to enhance the destination’s travel marketing efforts.
The funding will support a variety of initiatives, including collaborations with travel partners like Expedia, social media campaigns, and print ads. “We’ve allocated additional dollars to support our local partners and offer a series of co-ops, giving them the chance for extra exposure,” said Jayna Leach, Chief Marketing Officer for Visit PCB.
Despite concerns about a slower-than-usual March, Visit PCB’s marketing plan aims to boost travel and match last year’s numbers. The campaign is geared towards families, with a focus on school vacation schedules to emphasize the destination’s family-friendly appeal.
“Spring travel is critical for Panama City Beach, as it marks the start of the season and has a significant economic impact,” Leach added.
Upcoming events in the area include the Mardi Gras and Music Festival this weekend, the Emerald Coast Boat and Lifestyle Show on February 28th, and the UnWined wine festival at the end of March.
