Asia-Pacific (APAC) continues to be a major force in the global travel industry, with Japan, India, and China leading the surge in bookings. The region’s evolving economic and demographic landscape is reshaping the travel market, with APAC’s population expected to reach 4.3 billion by 2030, accounting for 50% of the global total.
A key factor in this growth is the rise of the middle class, which is projected to represent two-thirds of the global middle-income population by 2034, driving an unprecedented demand for travel.
“APAC is one of the most dynamic travel markets in the world, and the rapid pace of change we’re seeing—both in terms of traveler expectations and business models—demands that we continuously adapt,” said Pippa Williamson, Senior Vice President of Sales at HBX Group. “At HBX Group, we are committed to helping our partners navigate this evolving landscape by leveraging data, innovation, and our deep regional expertise.”
