EaseMyTrip, a leading travel tech platform operated by Easy Trip Planners, has announced a strategic partnership with the Korea Tourism Organisation (KTO) to promote South Korea as a top travel destination for Indian tourists.
The collaboration aims to leverage EaseMyTrip’s extensive digital presence, industry expertise, and large customer base to attract more Indian travelers to South Korea. The partnership marks a significant move to enhance South Korea’s visibility within India’s outbound travel market.
By using targeted marketing strategies and digital engagement tools, the partnership will create a seamless travel experience for Indian tourists. Both EaseMyTrip and KTO plan to use data-driven insights to understand the evolving preferences of Indian travelers and offer personalized travel solutions that align with their interests.
Launch of a Dedicated Korea Travel Hub on EaseMyTrip
A key feature of the partnership is the launch of a dedicated microsite on the EaseMyTrip platform, exclusively focused on South Korea. The travel hub will offer customized itineraries, highlight must-see attractions, and provide travel tips tailored for Indian tourists. This microsite will serve as a one-stop resource, helping travelers plan their trips with ease.
EaseMyTrip will also produce a variety of destination-focused content, including blogs, videos, and interactive social media campaigns. The content will showcase South Korea’s cultural landmarks, dynamic cities, and scenic beauty, featuring highlights like Seoul’s historic palaces, the lively streets of Busan, and the peaceful landscapes of Jeju Island.
