Rome2Rio, a global leader in trip and route planning under the Omio Group, is reshaping the way travelers discover destinations by expanding its advertising business. The company, with its expert leadership and extensive experience in transportation—covering rail, bus, car, ferry, and air travel—is positioning itself to enhance visibility for destination marketing organizations (DMOs), transportation providers, and hospitality partners.
Rome2Rio, which attracts over 600 million visitors annually, is now embracing a more integrated advertising strategy. Moving beyond traditional programmatic advertising, the platform will include native and sponsored content, giving travel brands the chance to connect with travelers at every stage of their journey. This change will foster deeper connections and boost travel discovery.
In addition to expanding its advertising offerings, Rome2Rio is modernizing its platform to provide a more intuitive user experience. By aligning its advertising strategies with the needs of travelers and industry partners, the company expects to significantly increase engagement and value for its advertisers. Rome2Rio is targeting a threefold increase in ad revenue by the end of 2026, further establishing its position as a major player in travel marketing.
“Connecting people to new places and experiences has never been more important, and Rome2Rio is the only travel company that can help a broad and diverse range of travelers and travel companies discover each other,” says Rome2Rio CEO Wendy Olson Killion. “This is a natural evolution for Rome2Rio as a publisher and connector, benefiting both DMOs and travel suppliers worldwide.”
