Swiss International Air Lines (SWISS) has introduced a major overhaul to its longhaul Economy and Premium Economy Class offerings under the new concept “SWISS Senses,” which promises an elevated air travel experience focused on culinary delights, enhanced comfort, and a refined cabin atmosphere.
Passengers will be welcomed with a Swiss touch, starting with a traditional Swiss Sbrinz cheese and an aperitif as soon as the plane reaches cruising altitude, embracing the Swiss “apéro” culture. The revamped meal service includes new culinary creations, with a pre-landing meal now served on a tray or in a reusable bento box. On select flights, additional snacks and an expanded selection of beverages, including Swiss red wine and iconic soft drinks like Rivella, will be offered throughout the flight. Meals in Economy Class will be served on modern, reusable black tableware.
In addition to the food upgrades, SWISS has prioritized passenger comfort with the introduction of new bedding made entirely from recycled materials, offering softer pillows and blankets for a more restful sleep. Enhanced headphones will provide a superior audio experience for inflight entertainment.
A signature touch to the “SWISS Senses” experience is the introduction of a custom fragrance, Alpine Valley, developed in collaboration with Zurich-based Soeder. The scent, which combines larch, citrus, and herbal notes, will be present in the lavatories through soap, hand lotion, and facial spray, bringing the essence of the Swiss Alps onboard.
This transformation extends to the cabins themselves, with new seats and updated interiors being rolled out across SWISS’ intercontinental fleet. According to Heike Birlenbach, SWISS Chief Commercial Officer, this holistic approach represents one of the airline’s largest service investments in history, further enhancing its reputation for providing a high-quality, detail-oriented travel experience infused with Swissness.
