From May 27 to 29, 2025, Shanghai will host ITB China, the leading B2B travel trade exhibition focused on China’s outbound tourism market. This major event offers a key platform for global travel suppliers, tour operators, and agencies to engage with one of the fastest-growing travel economies in the world.
ITB China 2025 will feature three days of extensive networking opportunities, pre-arranged B2B meetings, and a dynamic conference program filled with insights into the latest industry trends.
Exclusive Business Opportunities at the Europe Pavilion
The European Travel Commission (ETC) invites companies to co-exhibit at the Europe Pavilion, a high-traffic area designed to connect businesses with top-tier Chinese buyers and thousands of trade visitors. This pavilion offers significant business exposure and sales opportunities for travel companies seeking to expand into the Chinese market.
Co-Exhibitor Benefits
Participants in the Europe Pavilion will enjoy a comprehensive exhibitor package, which includes:
Prime 9 sqm branded meeting space in a high-visibility location
One-on-one pre-arranged appointments with selected hosted buyers, managed by event organizers
Company listing in the ITB China Show Catalogue (both print and online)
Two exhibitor badges for full access to the event
Entry to all common areas for networking and business interactions
Participation in carbon offset initiatives to promote sustainable business practices
